Όλες οι επιχειρήσεις όταν ξεκινούν την πορεία τους στον κλάδο που ανήκουν αλλά και κατά την διάρκεια των εργασιών τους, καταρτίζουν ένα marketing plan για να μπορέσουν να προωθήσουν τα προϊόντα και τις υπηρεσίες τους. Πριν την δημιουργία, όμως, αυτού του πλάνου πρέπει όλοι …
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