Ο τίτλος ενός newsletter είναι το πιο σημαντικό στοιχείο του email marketing και μπορεί είτε να αποφέρει θεαματικά αποτελέσματα, είτε να καταστρέψει μια εξαιρετική καμπάνια. Ο master της διαφήμισης, David Ogilvy, συνήθιζε να λέει πως “αν ο τίτλος της διαφήμισής σας δεν οδηγεί στην …
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