Ακόμη και αν τα τελευταία χρόνια έχει σημαντική υποχώρηση όσον αφορά την επιρροή της, η τηλεοπτική διαφήμιση προϊόντων και υπηρεσιών αποτελεί το ισχυρότερο μέσο για την προώθηση και εγκαθίδρυση brands. Η τηλεόραση έχει την εξαιρετική δυνατότητα να αξιοποιεί και να χρησιμοποιεί συντονισμένα ήχο, …
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